Maui Jim Sunglasses Online
Maui Jim sunglasses have joined the sunglasses market with high-technology and style, and have positioned themselves to compete directly with Oakley. Maui Jim is an American luxury brand of sunglasses based in Peoria, Illinois. All sets of Maui Jim sunglasses feature UV-Ray blocking polarized lenses, almost all lines are marketed with an oceanic, sporty theme. Maui Jim was originally headquartered in Lahaina, Hawaii, but moved to Peoria after buying RLI Vision, the original vision insurance and vision care products unit of RLI Corp., in December 1996. The transaction was structured so that RLI Corp. became a major shareholder in Maui Jim, which has continued to the present. Maui Jim shades are very well made frames and offer perhaps the best protection from the sun along with Oakley, and include polarised lenses. Maui Jim sunglasses have adopted a word of mouth approach to marketing, thereby cutting advertising expenditure and investing more heavily in technology, design and quality.
The Maui Jim sunglasses range includes: Maui Jim Sport, Maui Jim Classic, Maui Jim Stainless Steel, Maui Jim Titanium Elite and Maui Jim Titanium Sport.