The summer season is fast approaching and this year it has been predicted to be the hottest summer yet! Early preparation will help you avoid suffering in the searing heat as the sun will be roaring down whichever destination you choose.
Sun cream lotion, check. Suitable clothing, check. Sunglasses, nope?
If you haven’t gotten your hands on a pair of sunglasses or you’re unsure what pair to buy then let eyebuddy help you decide!
The first and most important thing to be aware of is to ensure your sunglasses offer 100% UV protection. This is to protect your eyes from the harmful UV rays the sun emits. You don’t want sunglasses that block 33% or 80% of the harmful UV rays. You want to go for maximum safety, therefore 100% UV protection is highly recommended and at eyebuddy, all our sunglasses are 100% UV protection guaranteed.
Colour & Trend
In previous years, dark colours were setting the trend for designer sunglasses such as the traditional blacks, browns and gun metals. In 2011, however, fashion experts have predicted a return of bright colours for clothes, designer shoes and designer sunglasses. With such a beautiful summer to come, people want to embrace the warmness by going simple but original in style and colour.
So far this year, people have been targeting warmer colours such as taupe, pink, mauve and lavender. An alternative to these fair colours would be white framed designer sunglasses which match well with the current trending fair coloured dresses for summer.
Some of the biggest designer brand names in the sunglasses industry are Ray-Ban, Oakley, Maui Jim and Dior. They’re always coming up with new innovative designs to match the current trending fashion styles and colours. There are plenty of other well known sunglasses brands such as Nike, Miu Miu, D&G, Jimmy Choo, Bvlgari, Police, etc … but one of the brands that have grown considerably and been very successful in 2011 in the UK is Tom Ford. The brand’s concept is perfectly suited to the Anglo-American look and the popularity associated with Tom Ford designer sunglasses is rising at an incredible rate. They have been described as clean, elegant, chic and original.
The media fascination with celebrities has turned them all into potential fashion idols. A lot of people are influenced by what certain celebrities wear and want to model themselves with similar fashion styles. In the recent James Bond films, Daniel Craig has been seen wearing Tom Ford and Persol designer brand sunglasses which led to an influx of orders for identical models. Ray-Ban Wayfarers have always been a big favourite among celebrities. To name a few, those spotted wearing them include actress Jessica Alba, singer Katy Perry (seen above), singer Rihanna (seen above) and British singer Tinie Tempah. Ray-Ban Wayfarer models can be searched on eyebuddy by searching for "Wayfarer" in our search bar at the top.
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Optician, The Weekly Journal for Eye Care Professionals - 18.03.11